Saturday, November 21, 2009

What is Strategic Piggy backing ?

It is a new fund generating activity undertaken by the non-profit organization which is aimed at reducing the gap between expenses and revenue. The primary purpose is to subsidize the service program. It is gaining popularity in recent time. Educational institutes running commercial complexes hospitals running a meditation class and fitness program are typical example of piggy backing.

The non profit organization should have the following resources before adopting piggy backing strategy;
  • some thing to sell
  • critical mass of management talent
  • trustee support
  • entrepreneurial attitude.

30 comments:

  1. I am not still clear about what is the piggybacking, would u mind to elaborate me long with a lot of examples.

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